In my window shopping for a new bike it is a toss-up between this and the Genesis CdA 20. This is a horrible colour, but at least more sensible that white. I can't even imagine how good hydraulic brakes must be. I reckon I'd by over the handlebars the first day as I'm used to a bike with the worst braking performance ever after I had to fudge my road forks and calipers to fit over my cross tyres.
[EDIT: 2015-08-07] Also, brake lines that CANNOT freeze in winter. Imagine!